Here Technologies

Demo 9

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Here Technologies

Branding Kennedytoren

Request

Make a lighting design for the facade of our office (Kennedytoren, Eindhoven) to strengthen our branding.

Approach

See
– Strengthening the branding of HERE Technologies by placing illuminated HERE Technologies logos between the two glass facades of the building.
– The large logo covers three floors and, as it were, protrudes through the flooring. On the north side we placed three smaller logos, each one floor high (on floors six, eight and twelve). The office is now literally visible and makes employees proud of their workplace.

Be Seen
– From the inside, transparency is important, the view outside is not blocked and neither is the daylight coming in. From the outside it is important that the logo is seen as one solid object. Therefore the construction of the logo is largely transparent; it is made up of thin lines. These lines do not obstruct vision and daylight, but are perceived from a distance as a whole.

Womder
– The logos are controllable and dimmable whereby the ‘pointer’ in the logo can change colour. HERE Technologies chose ten corporate identity colors to vary with and uses white and aqua blue as standard colors. We link the changing colors to themes, special days and / or information from a link with HERE Technologies IoT (for example, local weather and traffic).

– At night the lighting dims down to a minimal light level. The lighting design and signage is created with LED. LED has a long service life and low energy consumption.

Category

Commercial, indoor, outdoor, signage